We are excited to be celebrating our 70th anniversary. From the beginning, our philosophy was simple…make shoes for people; for who they are and how they live. The importance and reverence of craft has always been with us and inspired us throughout our 70-year journey.
To celebrate, we’ve created a limited edition collection of Docksides featuring a platinum Sebago flag.
Established in 1946, Sebago was born from a consumer demand for quality, casual footwear. An owner of five independent shoe stores in Maine was determined to keep his stores stocked. So, in the true spirit of New England ingenuity he partenered with two local businessmen and created a handsewn footwear factory.
Left to right: Mayor Libby, Gus Albert, Dan Wellehan, Sr., John Marshall, Sr., Pat McConnell and Willie Beaudoin
The original shoe they made, the Sebago Classic beefroll penny loafer, is made the same way today as it was back then...handsewn with the finest craftsmanship.
New England is a place where water is a car drive away, and its inhabitants are always seeking it out for recreation, water sports, and gorgeous sunsets. So it isn't a stretch to think our founding fathers looked to a lake for the company's name. That lake was Sebago Lake, a large and majestic body of water in Southern Maine. Sebago means 'big stretch of water' and was named that by a local tribe of Abenaki Indians. the Sebago Moc Company.
From the beginning the philosophy was simple…make shoes for people, for who they are and how they live. The importance and reverence of craft has always been with us and has been the guiding star that led us to create some of the world's most iconic, handsewn footwear styles.
Once established in the USA, our sights were set abroad and we began selling in some parts of Europe. However, we saw a substantial gain when in 1964 Sr. Francisco Gaudier purchased a pair of Classic penny loafers in Switzerland. He was so impressed with the quality that he visited the Sebago factory in Maine.
A partnership was struck, and his company began selling Sebago across Europe. The level of craftsmanship and materials won the hearts of many Europeans. Years later, the introduction of the Docksides and its colorful counterpart, the Spinnaker, were the 'must have' casual shoe for vacationers in the South of France. We are now in 120 countries around the globe.
From our roots near Sebago Lake in Maine, and the launch of the Docksides, sailing has always been in our blood. Through the years, Sebago has sponsored the Celebrity Regatta, Newport to Bermuda, and The America's Cup, as well as the presitigious title of the official supplier of yachting footwear to the U.S. sailing team. Sailing is part of our heritage and DNA… we feel at home on the deck of a boat.
With avid sailors running Sebago in the late 60's, they looked to create a functional, handsewn leather boat shoe. The Docksides was launched in 1970 to meet that need, and has grown to historic status. It is still being handsewn and finished the same way but new materials and colors have evolved the Docksides to casual shoe status.
Our love for craft is legendary, and resides in the details of every shoe. Each stitch is an expression of passion and progress. We revel in the effort. We earn the right to let loose and be swept up by the energy of our fascinating friends. We seek beauty and excitement in every corner of our lives. We are discerning and uncompromising — from work, to play, to celebration.
Every moment of every day is well crafted, and thus, well lived.