The Sebago Dynamic Designer Competition – Calling all young creatives!


Are you a talented young creative looking for an opportunity to strut your stuff?

Take the first step with Sebago!

Enter the Sebago Dynamic Designer Competition and stand a chance to win a pair of Sebago shoes.


We want you to style any pair of Sebago shoes with an outfit that speaks to your personality as a South African creative.

Choose any shoe from our Men’s or Women’s ranges that works with your fashion ideas to design a look illustrating how Sebago fits best in a South African context.

Take inspiration from these original illustrations by Fei Wang, aka MR.SLOWBOY, of some traditional Sebago stylings.

Remember, these are in Fei’s signature style, and we want to see YOUR signature style too, along with an explanation of why and how you conceptualised your ideas in the form of a written rationale.



About the artist

Fei Wang garnered 11 years of experience as OgilvyOne Beijing’s former Head of Art and Creative director, and his work in advertising has achieved global recognition from the likes of Cannes Lions, D&AD, OneShow and London International. In 2014, he was also selected to serve as a member of the design jury at the prestigious Cannes Lions.

Fei’s passion, however, has always resided with the world of fashion illustration. As an artist, he trained at Singapore’s Nanyang Academy of Fine Arts and completed an MA in illustration at London’s Camberwell College of Arts. In Oct 2015, he moved to London in pursuit of a career in fashion illustration, and his unique aesthetic and artistic style quickly gained global recognition from not just the men’s fashion world, but also other lifestyle-related industries. Since then he has completed high profile commissions and collaborations internationally for various big brands – now including Sebago.

Slowboy - a nom de plume affectionately chosen for Fei’s even perspective in life and fashion - draws inspiration from sources like Indian miniatures, Japanese Ukiyoe and the great Hozumi Kazuo. He has arrived at a witty, subtle style with a love for vintage aesthetics and nostalgia, topped with a playfully modern twist that feels unmistakably contemporary. His signature menswear portraits are instantly recognizable and offer a delightfully retro breath of fresh air – a deliberately measured antidote to the world of fast fashion.


Submit your entries on the Sebago Dynamic Designer Competition page by uploading your complete submission comprising both your design and rationale text.

You may choose any format, as long as it is only 1 file being uploaded. For example, 1 PDF document including both design and rationale, or 1 ZIP file with the required design and rationale within.


We will be accepting entries from 00h00 5 March 2021 until 23 h59 on 20 April 2021.
Finalists will be announced on 1 May 2021.

We look forward to seeing how you use your craft to illustrate your uniquely South African fashion vision with Sebago!